No card ✦ No interest ✦ Just sumday

Sumday
deserves a date.

Pick the trip you keep postponing. Pour a little into it every month — a SIP in your own name, not a loan in anyone’s. When the date arrives, you board it already paid.

Open the demo

Money stays in your name Pours start at ₹100/mo Pause or withdraw anytime

THE DOORWAY IS OPEN

Three pours to takeoff

Fund the dream before it happens.

Sumday is save-now-buy-later for experiences: a goal-based SIP pointed at one specific trip, match or table — with the booking waiting at the end of it.

Pick your doorway

Eight crafted experiences with real itineraries, real prices and real dates — from a ₹10,999 Tirupati darshan to fourteen nights of aurora over Lapland.

Pour monthly

A SIP into SEBI-registered mutual funds in your own name. You pick the fund from a facts-only shelf — no ranking, no pushing — and pause or withdraw anytime.

Board, already paid

Before booking week, units redeem to your own bank account and the trip gets locked in. You come home to photos — not to EMIs.

The catalogue

Eight doorways, open now.

Every card is a full package — stays, transfers, the moments worth waiting for — priced all-in and funded monthly. Drag the ring. Walk through any of them in the demo.

Northern Lights

₹1,25,000 all-in · 14 months · ₹8,950/mo

Open it in the demo

DRAG TO SPIN · TAP A CARD TO OPEN THE DEMO

The runway

Small pours. Big sumday.

Psychologists keep finding the same thing — the looking-forward is half the holiday. Sumday turns the wait into a runway you can watch light up, month by month.

Monthly pour

₹8,950

Pours

14 months

All-in price

₹1,25,000

Monthly figures are the package price spread evenly and rounded to ₹50 — the app fine-tunes your plan and shows the exact schedule before you commit. Market-linked growth can shorten the runway, and dips can stretch it; nothing here is a guaranteed return.

Why a SIP for experiences

The worst souvenir is an EMI.

Credit borrows the trip from your future self — then charges interest for the favour. A SIP flips the timeline: the money exists first, the trip lands second, and nothing follows you home.

The same ₹1,25,000 trip, two timelines

Fourteen months of ₹8,950 pours before boarding — versus the EMI version that keeps billing long after the tan fades.

Zero interest, zero hangover

An EMI bills you after the joy, with 16–24% stacked on top. A SIP funds the dream before it happens — the trip ends and so does the money story.

Small pours don’t hurt

₹4,800 a month is a coffee-budget decision. ₹38,500 in one swipe is a gut-punch. Automatic monthly pours make big dreams feel weightless.

Your money works while you wait

Pours sit in SEBI-registered mutual funds you choose yourself, shown facts-only. Market-linked growth can help carry the last stretch.*

Waiting, together

Squads point separate SIPs at one shared dream — never pooled, always yours. The countdown becomes part of the trip itself.

*Mutual fund investments are subject to market risk; returns are not guaranteed and value can go down. EMI comparison assumes a typical 18% p.a. consumer rate over 14 months; figures are illustrative.

Squads

Dreams love witnesses.

Four friends, one aurora. Everyone pours from their own account into their own folio — money is never pooled, and anyone can pause without sinking the trip. The group just keeps the flame lit.

The prototype

Don’t imagine it. Tap it.

The demo is a fully working walkthrough — not a video, not a deck. Ten minutes inside it explains more than anything on this page.

Onboarding, KYC and the facts-only fund shelf
Monthly pours, market dips and glide reminders
Squads, price-locks and boarding-week redemption

Open the demo

LIVE PROTOTYPE

Fair questions

Asked, answered.

Is my money locked in?

No lock-in. Pause pours, shift the date or withdraw whenever you like — exit loads and tax are shown plainly before you confirm anything.

What if the market dips before my trip?

Value can go down — that’s the honest trade of market-linked investing. As the date nears, glide reminders nudge you to shift later pours toward steadier funds. You decide; the app never decides for you.

Who actually holds my money?

You do. An ICICI Bank account and mutual-fund folio in your own name. Sumday is an AMFI-registered distributor — it executes your choices and never takes custody.

What does the waitlist get me?

A seat in the first cabin: earliest access when doors open, founding price-locks on the first drop of dreams, and a real say in which doorways we open next. One email when it matters — nothing else, ever.

Is this a real product?

It’s a working concept prototype. Every screen in the demo is tappable, and every number is illustrative — built to test whether sumdays deserve dates.

The doorway’s open.

Sumday opens to a small first cabin — waitlist seats board first. Claim yours, then walk the whole journey in the demo while you wait.

Open the demo